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Sunday, July 18, 2010

THE FACELESS FACES


This ad features the very hot Carlos Freire headless in each and every shot he is featured in. The rock hard abs of the Brazilian beauty make quite the impression, but his face is nowhere to be seen. So whats with the sudden trend of faceless ads?
Okay so I took it a little to literally, but seriously, theres this sudden trend of putting ads and the models faces are either gone or half there!
Another trend that is also emerging are the faceless ads. I remember one of my favourite faceless ads, the McDonald's ad featuring a grandfather and her apo Karen, Im sure we're all aware of this ad.





To this day, when I watch this ad, it doesnt fail to make me smile. So why is it that advertisers and marketers are now using faceless models and actors for their ads?

I think it has something to do again with relatability as well as giving the ad a soul. No more do infomercials rule the screen projecting models and artistas (some of whom dont even use the product they use). Now we see real mothers in ads, mothers who have wrinkles and worn out hands. Real mothers, not the perfect Martha Stewart mothers who were usually used before. People are starting to realize that not every ad has to feature someone from the 1% perfect gene pool of humanity.

I personally like where ads are going now. They are more real, and have a heart in the ads. :)

THE Pomegranate Phone: Everything you will ever need

(please see link for the official website : http://pomegranatephone.com/)

The Pomegranate Phone. What more could you want?

This phone was released by Nova Scotia as a prank last 2008 (please see for Nova Scotia : http://en.wikipedia.org/wiki/Nova_Scotia) It boasts of having everything that a person on the go will ever need. Some of its features include: a coffee maker, a shaver, a voice translator, a projector, and a cliche harmonica for those oh so boring meetings that you just need to get through.

The phone is the latest campaign by the Nova Scotia group for communications and tourism. They have been critisized for overspending, but no one can deny the great impact it has had, as well as the multiple hits. I personally love the coffee maker and shaver. Choose from the 4 flavours Columbian, Hazelnut, French Vanila, Sumatran Blend while doing your work or even watching a movie. Brewing takes exacly 30 seconds... AMAZING PRODUCT!!! (just like in Home shopping network) A phone where you could shave and talk with at the same time? I personally like the ad and the phone, and the fact that it was named after one of my favourite fruits is a plus to me.

This ad also came out at just when the MaC released the iphone and all the million applications it can do. I was actually shocked to know that the Iphone was named one of the best inventions ever. It is actually at par with the wheel and a better invention than space travel! (please see site for additional reading: http://www.hindustantimes.com/iPhone-in-world-s-best-inventions-list/Article1-545869.aspx ) I love the iphone, but to me this is a little ridiculous. I mean over space travel??? Come on!

I wish that the phone really did exist. It would be pretty cool carrying a handydandy phone like that, but im sure it would probably cost like half a million a piece! I do appreciate the great marketing plan that they did. I love ads that think out of the box, the phone is obviously fake, but so many people actually believed it to be true! So many posts were made after this, I even read some posts wherein people were fighting about the truth of the Pomegranate phone!

Well thats marketing for you. Kudos Nova Scotia! When you do make one, dont forget to send me one. Thanks!

NESCAFE SAMALAMIG LAMIG :D

Who doesnt love coffee? I know I cannot go a week without having my usual caffeine drip going down smoothly to my tummy. Theres Theres nothing like a tall caramel milk based machiato with extra drizzle to warm the heart. Besides, with all the good effects of coffee, whats not to love about it right? ( please see : http://www.topendsports.com/health/caffeine.htm for further reading.)



Im actually quite surprised that Nescafe has taken this long to make the Samalamig Ad work. I think that it was because the original concept was something that most people could not really relate to. Rememeber that huge Ad in Edsa with the washboard abs models? That wasnt totally relatable to the masses, and as we know they are a HUGE market.

These are the new ads of Nescafe. If you notice, there are still hot models (the usual stipulation of any summer ad)... but you can see more masses around also. The fishermen, the tinderas. This is more relatable to most people.




The Samalamig Ad is something that is brilliant. They were able to tap into new markets as well as make their product something that can be consumed all year round (As we know, coffee in summer is something less than desirable). They made gimicks like free cars, clothes, makeup, name it. Anything to help make the Samalamig ad a hit (please see this link for a sample: http://jaysonbiadog.blogspot.com/2010/05/i-like-nescafe-samalamig-contest.html)

They also made it more of a household names by incorporating fresh recipes and changing plain coffee into multiple drinks. Here are just some of the ones they have with the percentage of people who like it :

BLACK COFFEE COOLER 11%
CHOCOFFEE 22%
COFFEE BANANA COOLER 11%
GO GO SAGO 11%
NATA DE COFFEE 10%
NESCAFÉ FROST 15%
VERY BERRY COFFEE 10%
YUMMY YEMA COFFEE 10%

(please click here to go to the Samalamig website http://www.nestle.com.ph/nescafe/samalamig/ )


I have always loved Nescafe Ads, and I cant wait for the next inspired ad they will come out with.

CHEERS TO MALAMIG COFFEE. :)

Sunday, March 14, 2010

My Love for You

My love for you is the morning rain
Soft and easy on my face
My love for you is the evening breeze
Holding my softly in its embrace

My love for you is the star filled sky
A wondrous carpet of evening blue
Shining its diamonds and pearl up high
My love all this, I think of you.

My love for you shall never end
As sure as the rivers shall always flow
As sure as the sun shall always rise
So will my love forever grow

OBSESSION

Close thy eyes my love, for tonight you are mine
Drink more of the sweet poison which is my love
Fight not the shadows, for it is of no use
You are mine and forever shall be.

I watched you love her, my dear sister
I watched as she caressed you with empty words
I longed to touch you, with my forbidden love,
To engulf you in its splendour.

I watched helplessly as your love remained unrequited
She does not love you, rather DID not love you as I did.
She is gone now. I have freed you from her grasp.
She was not your equal

I see now your eyes are closing.
Do not fight the poison, it shall act quick.
Stay in my arms forever
And forever I shall be thine.

Tuesday, March 2, 2010

Sticky Situation

I awoke one starry filled night
The moon was dark but the stars were bright
I felt a creature slimy and wet
Upon my arm while I lay in bed

I felt fear course through my body quick
For i thought a roach's fangs would stick
its awful bite upon my arm
which made me even more alarmed

I tried to flick it off from me
The more i tried the more it wouldnt flee
I rolled helplessly around
Flailed my arms and screamed weird sounds

When suddenly the lights went on
My grandmum looked at me quite stunned
What a site I was all coverred in GUM
My attacker was a piece of BUBBLEGUM



Greetings! I am pleased to introduce you to your new home, THE BEAUFORT.


It is a two luxury tower located at the millionaire’s row of 5th Avenue at Fort Bonifacio Global City. It will stand with a full view of the Manila Golf Course and Fort’s City Center. THE BEUAFORT embodies your desire for a living environment befitting your stature.


With only 4 units to a floor, it fulfils an individual’s need for space, symmetry, harmony and balance. Its first-class amenities and facilities provide a perfect for venue for recreation, rejuvenation and relaxation. It boasts of world-class building and structure with a breathtaking view of the Fort City Center and Manila Golf Course, among others. It is close to your essential daily destinations – from prime business and shopping venues, to premier medical and learning institutions.


THE BEAUFORT is located at the 5th avenue corner 23rd street, 500 meters from Mckinkley Drive.It is right beside Pacific Plaza Towers, One Mckinley and Essensa. THE BEAUFORT is a project of Filinvest Development Corporation and world-class design experts. Arquitectonica, ensured its architectural design with utmost privacy of only four (4) units to a floor, exceptional amenities and facilities with 100% back up power in all common areas and units. Maximum security, exclusive lobbies and parking entries, panoramic vistas, as well as wall-to-wall glass in all units are also provided. Glen Texeira, is responsible for the interior design, which boasts of elegance and luxury of hotel-inspired living.


In view of this, we’d like to invite you to visit our show suites at Rizal Drive corner 29th Street and see our model units that offers 1- bedrrom units at 50-54 sqm, 2-Bedroom junior at 70.91 sqm, 2-Bedroom regular at 100-103 sqm and 3-bedroom units with balcony at 148-150 sqm. Price ranges from 7 Million to 20 Million for 3-bedroom units. With as low as 5% down payment and P38,000 (US$ 788) monthly amortization.


Our show suites are open from 8:30AM to 10PM daily. For appointments, you can reach me at:0915-2933558 / stef.arranz@yahoo.com / 856-7321 loc 105




Stephanie Arranz

Sales Consultant





The Every Nation World Conference, which happens once every three years, is a time when our pastors, missionaries and church planters and members from all around the world gather together for a time of powerful worship and fellowship!
The first world conference happened in 2001 followed by a week-long World Conference in 2004 held at the Anaheim Convention Center in California. Leaders from over 60 nations came together to celebrate the ten year anniversary of Morning Star International and its transition to a new era of ministry as the Every Nation Churches and Ministries.
The third World Conference, EN07, was held in Manila, Philippines and was attended by over thirteen thousand people from 45 nations from Austria all the way to Zambia! It was a time of inspiration that unlocked the destiny and purpose of many who were there.
On July 22-24, 2010, we once again believe for another fresh and powerful encounter with God! We also look forward to seeing new and familiar faces as we come together at the EN2010! May this be another event that will never be forgotten!!!






Theme: Come together at EN2010!
A great multitude that no one could count from every TRIBE, NATION, PEOPLE and LANGUAGE!- Revelation 7:9
Conference Date: July 22-24, 2010
July 22, 2010 (Thursday)
July 23, 2010 (Friday)
July 24, 2010 (Saturday)
Pre- Conference Schedule:
July 21, 2010 (Wednesday)
International Pre-Conference Staff Meeting
Time:10:00 AM-1:00 PM3:00 PM-5:00 PM
Venue:Every Nation Building, Bonifacio Global City
Main Conference Schedule:
Day 1: July 22, 2010 (Thursday)
Session 1
Time: 7:00 PM – 9:30 PMVenue: SMX Convention Center
Activities: Parade of Nations
Day 2: July 23, 2010 (Friday)
Session 2
Time: 2:00 PM-4:00 PMVenue: SMX Convention Center
Session 3
Time: 7:00 PM-9:30 PMVenue: SMX Convention Center
Day 3: July 24, 2010 (Saturday)
Session 4
Time: 10:00 AM-12:00 NNVenue: SMX Convention Center
Session 5
Time: 3:00 PM-5:00 NNVenue: SMX Convention Center


This is Me

College used to feel like a constant struggle for air. There were times I felt I was swimming up for air, but the deep abyss just continued to envelop me. High school was not the happiest of memories of me. I spent most of my life in a semi-international school full of rich kids with their daddy’s Porsche bringing them to school in the morning. I always felt like I never fit in there. While most of my classmates were talking about the latest Hollywood gossip and comparing Presto shoes (that was the in thing back then), I was busy imagining a life far, far away buried in one of Blyton’s many stories. That was my escape back then. Needless to say, I never really fit in with the “cool” kids. I found that competing for the book worm award was fun for goodness sake. I used to write a lot too, lately Ive been doing less and less of both. Who am I kidding, its been years since I’ve written anything of depth or importance. I remember back in grade school, I used to make short stories for my friends. (That was my weak attempt to fit in) I remember always being asked to make love stories. The moffats and the BackStreet Boys were the most popular band back then, and naturally my classmates were swooning over them. I would make short stories about them and the boy band and they’d eat it up like candy. I never really saw the allure those boys gave. It just didn’t do it for me. I would get more tickled pink with the nameless princes in fairytales.

My parents past away when I was in middle school. That meant I had to transfer homes and high school. As if that wasn’t awkward enough, I had to chose between a snotty Spanish speaking “elitista” all girl school, or a conservative and traditional all girl school up in the “bundoks”. I had heard horror stories of the first, and since I really wasn’t into buying my way into people’s hearts (literally), I chose the latter. Again I felt like a fish out of water. On my first day of class I was lost in the huge campus. My old school was composed of one section per batch, made up of 15 students at the most. This school had at least four sections to a batch with 40 students or more per section. Everyone knew each other from grade 1 to fourth year, it was impossible to know everyone in this school of almost a thousand students. I came from a co-ed Montessori school composed of foreigners, my new school was composed of hard core, malulutong magmura at manapak na puro babae. I remember asking for directions in English on my first day to some random student. She replied to me by asking me if I was from the States. I replied, “No, I’m not why do you ask?” And she replies by saying, “Ang conyo mo kasi eh. Wala lang”. Naive me thought it was a complement and said “Ah, thanks! So where’s the high school building?”. The girl gave me this blank look and just walked away.

I must say I have never cried so hard in my life than when I was in high school. I was constantly bullied for one reason or another. Being too confident in front of a guy made you a flirt. Being not confident enough made you fake. Putting make-up made you look like a streetwalker, but putting none would make you the butt of jokes. Girls would just poke fun, make rumours, make each other cry day in and day out. Today your friend, tomorrow your enemy. (have you seen MEAN GIRLS the movie? ITS ALL TRUE.) It was CRAZY. I tell you, you have not seen hell til you have spent a year in an all girl school. In fact these girls made Hades look like a saint! Needless to say, I kept in contact with a selected few after college. Funny, we recently had a reunion, and it was like no one knew each other. I found out later on that through the years, these girls never stopped trying to kill each other, alliances were made and broken, til finally there were none.

When i stepped into college, I really thought things would be more sane. My first two years were pretty tame til I met my first boyfriend. Like most first relationships, I dove in head first with my eyes shut and hands tied. My heart was broken to pieces and I rushed to friends for comfort. The thing was, they weren’t exactly the most, how do I say this, “well behaved” friends in the world. My first boyfriend had forbidden me to talk to anyone especially guys (I know what you must be thinking and I agree with you wholeheartedly), so when this crowd came along and offered me shelter, I readily accepted.

Following this is a whirlwind of trouble, trouble and more trouble. I completely lost myself with these people. You could consider them the “cool crowd”, and they showed me all different ways of escape from my reality. They let me be whoever I wanted to be, whenever I wanted, no reasons asked. I was trapped in my own poison.

I remember hitting rock bottom and thinking that I was going to die. There were so many times I actually considered taking my own life, because everything seemed so pointless and empty. I felt I had wasted away my life and my soul in a span of two years, and there was no way to get out of this prison. One day a friend of mine brought me to church. I had been baptized as a Christian very early in my life. I was even part of the church choir and was involved in medical missions as a child, but I started backsliding soon after the death of my parents and certain events following that. I remember entering church and just feeling overwhelmed by the situation. A part of me had been craving for God’s love, but I just didn’t know how to pull myself out of the hole I had dug so deep for myself. I realize now that no matter what I did, I could have never gotten myself out of that hole until I had completely surrendered everything to Him and admitted I was weak.

It’s been almost 2 years since that fateful day. I still cry when I go to church, but its tears of happiness and thanksgiving, rather than of repentance and regret. Im happy to say I have a new set of friends and a new boyfriend. Both mentioned are Christians. J I have a good job which is letting me pay for college, and most importantly, I have God back in my life. Im still a work in progress, my past has consequences which I deal with daily, but this time I have a good support group keeping my head above water. To God be the glory.