Who doesnt love coffee? I know I cannot go a week without having my usual caffeine drip going down smoothly to my tummy. Theres Theres nothing like a tall caramel milk based machiato with extra drizzle to warm the heart. Besides, with all the good effects of coffee, whats not to love about it right? ( please see : http://www.topendsports.com/health/caffeine.htm for further reading.)
Im actually quite surprised that Nescafe has taken this long to make the Samalamig Ad work. I think that it was because the original concept was something that most people could not really relate to. Rememeber that huge Ad in Edsa with the washboard abs models? That wasnt totally relatable to the masses, and as we know they are a HUGE market.
These are the new ads of Nescafe. If you notice, there are still hot models (the usual stipulation of any summer ad)... but you can see more masses around also. The fishermen, the tinderas. This is more relatable to most people.
The Samalamig Ad is something that is brilliant. They were able to tap into new markets as well as make their product something that can be consumed all year round (As we know, coffee in summer is something less than desirable). They made gimicks like free cars, clothes, makeup, name it. Anything to help make the Samalamig ad a hit (please see this link for a sample: http://jaysonbiadog.blogspot.com/2010/05/i-like-nescafe-samalamig-contest.html)
They also made it more of a household names by incorporating fresh recipes and changing plain coffee into multiple drinks. Here are just some of the ones they have with the percentage of people who like it :
BLACK COFFEE COOLER 11%
CHOCOFFEE 22%
COFFEE BANANA COOLER 11%
GO GO SAGO 11%
NATA DE COFFEE 10%
NESCAFÉ FROST 15%
VERY BERRY COFFEE 10%
YUMMY YEMA COFFEE 10%
(please click here to go to the Samalamig website http://www.nestle.com.ph/nescafe/samalamig/ )
I have always loved Nescafe Ads, and I cant wait for the next inspired ad they will come out with.
CHEERS TO MALAMIG COFFEE. :)
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