This ad features the very hot Carlos Freire headless in each and every shot he is featured in. The rock hard abs of the Brazilian beauty make quite the impression, but his face is nowhere to be seen. So whats with the sudden trend of faceless ads?
Okay so I took it a little to literally, but seriously, theres this sudden trend of putting ads and the models faces are either gone or half there!
Another trend that is also emerging are the faceless ads. I remember one of my favourite faceless ads, the McDonald's ad featuring a grandfather and her apo Karen, Im sure we're all aware of this ad.
To this day, when I watch this ad, it doesnt fail to make me smile. So why is it that advertisers and marketers are now using faceless models and actors for their ads?
I think it has something to do again with relatability as well as giving the ad a soul. No more do infomercials rule the screen projecting models and artistas (some of whom dont even use the product they use). Now we see real mothers in ads, mothers who have wrinkles and worn out hands. Real mothers, not the perfect Martha Stewart mothers who were usually used before. People are starting to realize that not every ad has to feature someone from the 1% perfect gene pool of humanity.
I personally like where ads are going now. They are more real, and have a heart in the ads. :)
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